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Ingredient branding : making the invisible visible / Philip Kotler, Waldemar Pfoertsch.

By: Kotler, PhilipContributor(s): Pfoertsch, WaldemarMaterial type: TextTextReference number:3642042139Publication details: Berlin ; London : Springer, c2010. Description: xx, 393 p. : ill., maps ; 25 cmISBN: 9783642042133; 3642042139Subject(s): Branding (Marketing) | Branding (Marketing) -- Case studies | Brand name products | Brand name products -- Case studiesDDC classification: 658.827 LOC classification: HF5415.1255 | .K68 2010
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Item type Current library Class number Copy number Status Date due Barcode Item reservations
Book Book Main Library General Shelves HF5415.1255 .K68 (Browse shelf(Opens below)) 1 Available 2000001695
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Includes bibliography (p. [345]-354) and index.

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