Amazon cover image
Image from Amazon.com

Inside the mind of the shopper : the science of retailing / Herb Sorensen.

By: Sorensen, Herb, 1944-Material type: TextTextReference number: 2008055010Publication details: Upper Saddle River, N.J. : Wharton School Pub., c2009. Description: xix, 227 p. : ill. ; 24 cmISBN: 9780137126859; 0137126859Subject(s): Retail trade | Consumer behavior | Marketing | Stores, Retail -- Design and constructionDDC classification: 658.8/7 LOC classification: HF5429 | .S5937 2009
Contents:
The quick trip : eighty percent of shopper time is wasted -- Three moments of truth and three currencies -- In-store migration patterns : where shoppers go and what they do -- Active retailing : putting products into the path of shoppers -- Brands, retailers, and shoppers : why the long tail is wagging the dog -- The quick trip paradox : an interview with Unilever's Mike Twitty -- Integrating online and offline retailing : an interview with professors Peter Fader (the Wharton School) and Wendy Moe (University of Maryland) -- Multicultural retailing : an interview with Emil Morales, senior vice president of TNS Multicultural -- Insights into action : a retailer responds : an interview with Mark Heckman of Marsh Supermarkets -- Conclusions : the Internet goes shopping.
Reviews from LibraryThing.com:
Tags from this library: No tags from this library for this title. Log in to add tags.
Star ratings
    Average rating: 0.0 (0 votes)
Holdings
Item type Current library Class number Copy number Status Date due Barcode Item reservations
Book Book Main Library General Shelves HF5429 .S5937 (Browse shelf(Opens below)) 1 Available 2000000112
Total reservations: 0

Includes bibliographical references and index.

The quick trip : eighty percent of shopper time is wasted -- Three moments of truth and three currencies -- In-store migration patterns : where shoppers go and what they do -- Active retailing : putting products into the path of shoppers -- Brands, retailers, and shoppers : why the long tail is wagging the dog -- The quick trip paradox : an interview with Unilever's Mike Twitty -- Integrating online and offline retailing : an interview with professors Peter Fader (the Wharton School) and Wendy Moe (University of Maryland) -- Multicultural retailing : an interview with Emil Morales, senior vice president of TNS Multicultural -- Insights into action : a retailer responds : an interview with Mark Heckman of Marsh Supermarkets -- Conclusions : the Internet goes shopping.

There are no comments on this title.

to post a comment.