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Interactive services marketing / Raymond P. Fisk, Stephen J. Grove, Joby John.
Material type:
TextReference number:0618641807Publication details: Boston, Mass. : Houghton Mifflin, c2008. Edition: 3rd edDescription: xxiv, 276 p. : ill. ; 26 cmISBN: 9780618641802; 0618641807Subject(s): Service industries -- Marketing | Service industries -- ManagementDDC classification: 658.8 LOC classification: HD9980.5 | .F57
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| HD9940.S7 B33 Zara and her sisters : | HD9940.U4 L36 National capitalisms, global production networks : | HD9980.5 .F549 Service management : | HD9980.5 .F57 Interactive services marketing / | HD9980.5 .H358 The handbook of service industries / | HD9980.5 .J64 Service operations management : | HD9980.5 .K375 Services marketing management : |
Previous ed.: 2003.
Includes bibliographical references and index.
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