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Juicing the orange : how to turn creativity into a powerful business advantage / Pat Fallon and Fred Senn.
Material type:
TextReference number:1591399270Publication details: Boston, Mass. : London : Harvard Business School ; McGraw-Hill [distributor], 2006. Description: ix, 228 p., [8] p. of plates : ill. (some col.) ; 25 cmISBN: 9781591399278; 1591399270Subject(s): Marketing | Creative ability in business | Product managementDDC classification: 658.8'02 LOC classification: HF5415 | .F27 2006
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Main Library General Shelves | HF5415 .F27 (Browse shelf(Opens below)) | 1 | Available | 2000000092 |
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| HF5415 .D366 Measuring marketing : | HF5415 .D377 The shift : | HF5415 .D92 Business marketing : | HF5415 .F27 Juicing the orange : | HF5415 .G467 The next evolution of marketing : | HF5415 .H24333 Harvard business essentials : | HF5415 .K6244 Chaotics : |
Includes bibliographical references and index.
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