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The luxury strategy : break the rules of marketing to build luxury brands / J.N. Kapferer and V. Bastien.
Material type:
TextReference number: 2008034402Publication details: London ; Philadelphia : Kogan Page, 2009. Description: x, 323 p. : ill., plans ; 24 cmISBN: 9780749454777; 0749454776Subject(s): Luxuries -- Marketing | Luxury goods industry | Product managementDDC classification: 658.8 LOC classification: HD9999.L852 | K37 2009Online resources: Contributor biographical information | Publisher description | Table of contents only
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| HD9999.B443 G78 Biotech funding trends : | HD9999.B444 A443 Science lessons : | HD9999.I492 C457 From entrepreneur to infopreneur : | HD9999.L852 K37 The luxury strategy : | HD9999.L852 T86 Luxury world : | HD9999.L853 B67 India by design : | HD6483 .A63 Understanding collective bargaining; the executive's guide / Elizabeth Marting, editor. |
Includes bibliographical references (p. [300]-304) and index.
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