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Marketing research : in a digital information environment / Joseph F. Hair, Jr., Robert P. Bush, David J. Ortinau.
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TextReference number:0071101071Publication details: Boston, [Mass.] ; London : McGraw-Hill Irwin, c2009. Edition: 4th ed., International student edDescription: xxiv, 690 p. ; 26 cmISBN: 9780071101073; 0071101071Subject(s): Marketing research | Marketing research -- Data processingDDC classification: 658.8'3 LOC classification: HF5415.2 | .H258 2009
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| HF5415.2 .B655 Marketing research : | HF5415.2 .C57 Conducting market research for international business / | HF5415.2 .C73 Cram101 textbook outlines to accompany Marketing research, Aaker, Kumar & Day, 9th edition. | HF5415.2 .H258 Marketing research : | HF5415.2 .H286 The handbook of marketing research : | HF5415.2 .K245 MORE guerrilla marketing research : | HF5415.2 .K36 Qualitative research : |
Previous ed.: 2006.
Includes bibliographical references and index.
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