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Marketing research.
Material type:
TextReference number:0470414367Publication details: Hoboken, N.J. : John Wiley, c2010. Edition: 8th ed., International student version / Carl McDaniel, Jr., Roger GatesDescription: 1 v. (various pagings) : ill. (chiefly col.), col. ports. ; 26 cm. + 1 CD-ROM (4 3/4 in.)ISBN: 9780470414361; 0470414367Other title: Marketing research with SPSS [Cover title]Subject(s): Marketing researchDDC classification: 658.8302854678 LOC classification: HF5415.2 | .M382 2010
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| HF5415.2 .M3538 Market research best practice : | HF5415.2 .M35543 Key marketing metrics : | HF5415.2 .M3817 Statistics for marketing and consumer research / | HF5415.2 .M382 Marketing research. | HF5415.2 .M3827 The practice of market research : | HF5415.2 .R345 Listening to the voice of the market : | HF5415.2 .S36 Marketing research : |
Previous ed.: 2007.
Includes CD-ROM.
"SPSS student version 16.0"--CD-ROM.
Includes bibliographical references (p. [A-32]-A-46) and index.
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