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Market research best practice : 30 visions for the future : a compilation of discussion papers, case studies and methodologies from ESOMAR / edited by Peter Mouncey, Frank Wimmer.

Contributor(s): Mouncey, Peter | Wimmer, Frank | ESOMARMaterial type: TextTextReference number:ocm74649142Series: ESOMAR world research publicationPublication details: Chichester, England ; Hoboken, NJ : Wiley, c2007. Description: xxxv, 678 p. : ill. ; 24 cmISBN: 9780470065273; 0470065273Subject(s): Marketing researchDDC classification: 658.83 LOC classification: HF5415.2 | .M3538 2007Online resources: Table of contents only
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Item type Current library Class number Copy number Status Date due Barcode Item reservations
Book Book Main Library General Shelves HF5415.2 .M3538 (Browse shelf(Opens below)) 1 Available 2000001804
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Includes bibliographical references and index.

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