Market research best practice : 30 visions for the future : a compilation of discussion papers, case studies and methodologies from ESOMAR / edited by Peter Mouncey, Frank Wimmer.
Material type: TextReference number:ocm74649142Series: ESOMAR world research publicationPublication details: Chichester, England ; Hoboken, NJ : Wiley, c2007. Description: xxxv, 678 p. : ill. ; 24 cmISBN: 9780470065273; 0470065273Subject(s): Marketing researchDDC classification: 658.83 LOC classification: HF5415.2 | .M3538 2007Online resources: Table of contents onlyItem type | Current library | Class number | Copy number | Status | Date due | Barcode | Item reservations | |
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Book | Main Library General Shelves | HF5415.2 .M3538 (Browse shelf(Opens below)) | 1 | Available | 2000001804 |
Total reservations: 0
Includes bibliographical references and index.
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