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Mastering automotive challenges / [edited by] Bernd Gottschalk and Ralf Kalmbach.

Contributor(s): Gottschalk, Bernd, 1943- | Kalmbach, RalfMaterial type: TextTextReference number: 2006030580Publication details: London ; Philadelphia, PA : Kogan Page, 2007. Description: vi, 378 p. : ill., maps ; 24 cmISBN: 9780749445751; 0749445750Subject(s): Automobile industry and trade -- ManagementDDC classification: 629.222068 LOC classification: HD9710.A2 | M374 2007Online resources: Table of contents only | Publisher description | Contributor biographical information
Contents:
The automotive industry sets the course for the global economy / Bernd Gottschalk -- The automotive power play moves into its next round / Ralf Kalmbach -- The globalization challenge : is the automotive industry raising the champions of tomorrow? / Thomas Sedran -- The value chain challenge : networks, the strategy for success / Marcus Berret -- The technology challenge : progress or pitfall? / Silvio Schindler -- The market challenge : who will gain strategic control? / Jürgen Reers -- The sales and after-sales challenge : capturing value along the car lifecycle / Max Blanchet and Jacques Rade -- Partnership as a model for success / Franz Fehrenbach -- Brand differentiation on the basis of platform and module strategies / Bernd Pischetsrieder -- Visteon corporation : transforming from OEM to supplier / Heinz Pfannschmidt -- New impetus for General Motors in Europe / Carl-Peter Forster -- How electronics is changing the automotive industry : from component suppliers to system partners / Peter Bauer -- The next evolutionary step for the automotive industry is just around the corner : factors for sustainable success in the interplay of OEMs and suppliers / Siegfried Wolf -- BlueTec : the path to the world's cleanest diesel / Thomas Weber -- Bharat Forge : emerging players from emerging regions / Babasaheb N Kalyani.
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Holdings
Item type Current library Class number Copy number Status Date due Barcode Item reservations
Book Book Main Library General Shelves HD9710.A2 M374 (Browse shelf(Opens below)) 1 Available 2000000045
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Includes index.

The automotive industry sets the course for the global economy / Bernd Gottschalk -- The automotive power play moves into its next round / Ralf Kalmbach -- The globalization challenge : is the automotive industry raising the champions of tomorrow? / Thomas Sedran -- The value chain challenge : networks, the strategy for success / Marcus Berret -- The technology challenge : progress or pitfall? / Silvio Schindler -- The market challenge : who will gain strategic control? / Jürgen Reers -- The sales and after-sales challenge : capturing value along the car lifecycle / Max Blanchet and Jacques Rade -- Partnership as a model for success / Franz Fehrenbach -- Brand differentiation on the basis of platform and module strategies / Bernd Pischetsrieder -- Visteon corporation : transforming from OEM to supplier / Heinz Pfannschmidt -- New impetus for General Motors in Europe / Carl-Peter Forster -- How electronics is changing the automotive industry : from component suppliers to system partners / Peter Bauer -- The next evolutionary step for the automotive industry is just around the corner : factors for sustainable success in the interplay of OEMs and suppliers / Siegfried Wolf -- BlueTec : the path to the world's cleanest diesel / Thomas Weber -- Bharat Forge : emerging players from emerging regions / Babasaheb N Kalyani.

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