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Measuring marketing : 103 key metrics every marketer needs / John Davis.
Material type:
TextReference number: 2007295268Publication details: Singapore ; Hoboken, NJ : John Wiley & Sons (Asia), c2007. Description: xvii, 408 p. : ill. ; 26 cmISBN: 9780470821329; 0470821329Subject(s): Marketing -- Evaluation | Marketing researchDDC classification: 658.8 LOC classification: HF5415 | .D366 2007Online resources: Publisher description | Table of contents only | Contributor biographical information
| Item type | Current library | Class number | Copy number | Status | Date due | Barcode | Item reservations | |
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Book
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Main Library General Shelves | HF5415 .D366 (Browse shelf(Opens below)) | 1 | Available | 2000000616 |
Total reservations: 0
Includes bibliographical references and index.
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