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The online advertising playbook : proven strategies and tested tactics from the Advertising Research Foundation / Joseph Plummer ... [et al.].
Material type:
TextReference number: 2007002550Publication details: Hoboken, N.J. : Wiley, c2007. Description: xvi, 302 p. : ill. ; 24 cmISBN: 9780470051054; 0470051051Subject(s): Internet advertisingDDC classification: 659.14/4 LOC classification: HF6146.I58 | O55 2007Online resources: Table of contents only | Contributor biographical information | Publisher description
Contents:
Targeting approaches -- Online sdvertising reach and frequency concepts -- Winning strategies in online advertising -- Display advertising online -- The connection of online search and advertising -- Online shopping and buying -- Advertising personally : email and word of mouth -- Futures.
| Item type | Current library | Class number | Copy number | Status | Date due | Barcode | Item reservations | |
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Main Library General Shelves | HF6146.I58 O55 (Browse shelf(Opens below)) | 1 | Available | 2000001352 |
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| HF5827.95 .P46 Viral loop : | HF5827.95 .S47 Word of mouth marketing : | HF6135 .C57 Powerlines : | HF6146.I58 O55 The online advertising playbook : | HF5391 T6 Ethics and standards in American business. | HG106 .F56 Finance | HG106 .T4 2 Quantitative Methods for Finance and Investments |
Includes bibliographical references (p. 265-289) and index.
Targeting approaches -- Online sdvertising reach and frequency concepts -- Winning strategies in online advertising -- Display advertising online -- The connection of online search and advertising -- Online shopping and buying -- Advertising personally : email and word of mouth -- Futures.
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