Amazon cover image
Image from Amazon.com

Professional services marketing : how the best firms build premier brands, thriving lead generation engines, and cultures of business development success / Mike Schultz, John E. Doerr.

By: Schultz, Mike, 1974-Contributor(s): Doerr, John EMaterial type: TextTextReference number: 2009007398Publication details: Hoboken, N.J. : John Wiley & Sons, c2009. Description: xx, 332 p. : ill. ; 24 cmISBN: 9780470438992; 0470438991Subject(s): Service industries -- Marketing | Branding (Marketing) | MarketingDDC classification: 658.8 LOC classification: HD9980.5 | .S38 2009
Contents:
What marketing can do for a firm -- Marketing planning -- Keys to building a terrible marketing strategy -- The seven levers of lead generation and marketing planning -- How to think about fees and pricing -- Don't worry about your competition (let them worry about you) -- The "get it done" culture -- Brand : what it is, why bother -- Three elements of well-crafted brand messaging -- Uncovering your key brand attributes -- Your firm, your brand -- RAMP up your brand -- On being unique and other bad marketing advice -- Building brand and marketing messages -- On becoming a thought leader -- Marketing communications and lead generation tactics -- Introduction to lead generation -- Value and offers in lead generation -- The case for sustained lead generation and relationship nurturing -- Targeting -- RAIN selling -- Networking, relationships, trust, and value -- Selling with hustle, passion, and intensity.
Reviews from LibraryThing.com:
Tags from this library: No tags from this library for this title. Log in to add tags.
Star ratings
    Average rating: 0.0 (0 votes)
Holdings
Item type Current library Class number Copy number Status Date due Barcode Item reservations
Book Book Main Library General Shelves HD9980.5 .S38 (Browse shelf(Opens below)) 1 Available 2000001275
Total reservations: 0

Includes bibliographical references and index.

What marketing can do for a firm -- Marketing planning -- Keys to building a terrible marketing strategy -- The seven levers of lead generation and marketing planning -- How to think about fees and pricing -- Don't worry about your competition (let them worry about you) -- The "get it done" culture -- Brand : what it is, why bother -- Three elements of well-crafted brand messaging -- Uncovering your key brand attributes -- Your firm, your brand -- RAMP up your brand -- On being unique and other bad marketing advice -- Building brand and marketing messages -- On becoming a thought leader -- Marketing communications and lead generation tactics -- Introduction to lead generation -- Value and offers in lead generation -- The case for sustained lead generation and relationship nurturing -- Targeting -- RAIN selling -- Networking, relationships, trust, and value -- Selling with hustle, passion, and intensity.

There are no comments on this title.

to post a comment.