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Qualitative research : good decision making through understanding people, cultures and markets / Sheila Keegan.

By: Keegan, SheilaMaterial type: TextTextReference number: 2009019016Series: Market research in practice seriesPublication details: London ; Philadelphia : Kogan Page, c2009. Description: xii, 260 p. : ill. ; 24 cmISBN: 9780749454647; 0749454644Subject(s): Marketing research | Qualitative researchDDC classification: 658.83 LOC classification: HF5415.2 | .K36 2009
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Item type Current library Class number Copy number Status Date due Barcode Item reservations
Book Book Main Library General Shelves HF5415.2 .K36 (Browse shelf(Opens below)) 1 Available 2000000222
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Includes bibliographical references (p. [252]-256) and index.

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