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Sales promotion : how to create, implement & integrate campaigns that really work / Roddy Mullin.
Material type:
TextReference number: 2009043351Publication details: London : Kogan Page Limited, 2010. Edition: 5th edDescription: xviii, 262 p. : ill. ; 24 cmISBN: 9780749457044; 074945704XSubject(s): Sales promotion | MarketingDDC classification: 658.82 LOC classification: HF5438.5 | .M85 2010
| Item type | Current library | Class number | Copy number | Status | Date due | Barcode | Item reservations | |
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Book
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Main Library General Shelves | HF5438.5 .M85 (Browse shelf(Opens below)) | 1 | Available | 2000000706 |
Total reservations: 0
"Based on the original work by Julian Cummins and Roddy Mullin."--T.p.
Prev. ed.: 2008.
Includes bibliographical references (p. 255) and index.
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