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Selling blue elephants : how to make great products that people want before they even know they want them / Howard R. Moskowitz and Alex Gofman.
Material type:
TextReference number: 2006038981Publication details: Upper Saddle River, N.J. : Wharton School Pub., c2007. Description: xvi, 252 p. : ill. ; 24 cmISBN: 9780136136682; 0136136680Subject(s): Marketing | New productsDDC classification: 658.8 LOC classification: HF5415.153 | .M68 2007Online resources: Table of contents only
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| HF5415.153 .H38 Something really new : | HF5415.153 .K66 Strategic new product development for the global economy / | HF5415.153 .L63 Handbook of new product development management / | HF5415.153 .M68 Selling blue elephants : | HF5415.153 .R33 Product innovation : | HF5415.153 .V35 Value innovation portfolio management : | HF5415.153 .W65 Grow from within : |
Includes bibliographical references and index.
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