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The shift : the transformation of today's marketers into tomorrow's growth leaders / Scott M. Davis ; foreword by Philip Kotler.
Material type:
TextReference number: 2009011423Publication details: San Francisco, CA : Jossey-Bass, c2009. Edition: 1st edDescription: xxvii, 236 p. : ill. ; 24 cmISBN: 9780470388389; 0470388382Subject(s): Marketing | Technological innovations | ManagementDDC classification: 658.8/02 LOC classification: HF5415 | .D377 2009
| Item type | Current library | Class number | Copy number | Status | Date due | Barcode | Item reservations | |
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Book
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Main Library General Shelves | HF5415 .D377 (Browse shelf(Opens below)) | 1 | Available | 2000001373 |
Total reservations: 0
Includes bibliographical references (p. 217-220) and index.
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