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Social marketing in the 21st century / Alan R. Andreasen.
Material type:
TextReference number: 2005022466Publication details: Thousand Oaks, Calif. ; London : SAGE Publications, c2006. Description: xi, 264 p. : ill. ; 24 cmISBN: 9781412916349; 1412916348Subject(s): Social marketingDDC classification: 361.00688 LOC classification: HF5414 | .A527 2006
Contents:
Social change, social problems and 21st century social marketing -- Creating and framing the agenda -- The structure of social problems -- The role of social marketing -- Setting priorities with social marketing -- Beyond downstream interventions : influencing communities -- Structural change : influencing lawmakers and regulators -- Structural change : recruiting business allies -- Recruiting allies in the media and the health-care communities -- Repostioning social marketing for the 21st century.
| Item type | Current library | Class number | Copy number | Status | Date due | Barcode | Item reservations | |
|---|---|---|---|---|---|---|---|---|
Book
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Main Library General Shelves | HF5414 .A527 (Browse shelf(Opens below)) | 1 | Available | 2000001832 |
Total reservations: 0
Includes bibliographical references (p. 237-252) and index.
Social change, social problems and 21st century social marketing -- Creating and framing the agenda -- The structure of social problems -- The role of social marketing -- Setting priorities with social marketing -- Beyond downstream interventions : influencing communities -- Structural change : influencing lawmakers and regulators -- Structural change : recruiting business allies -- Recruiting allies in the media and the health-care communities -- Repostioning social marketing for the 21st century.
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