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Social marketing : influencing behaviors for good / Philip Kotler, Nancy R. Lee.
Material type:
TextReference number: 2007039239Publication details: Los Angeles : Sage Publications, c2008. Edition: 3rd edDescription: xii, 444 p. : ill. ; 24 cmISBN: 9781412956475; 1412956471Subject(s): Social marketing | Behavior modificationDDC classification: 658.8 LOC classification: HF5414 | .K67 2008Online resources: Contributor biographical information | Publisher description | Table of contents only
| Item type | Current library | Class number | Copy number | Status | Date due | Barcode | Item reservations | |
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Main Library General Shelves | HF5414 .K67 (Browse shelf(Opens below)) | 1 | Available | 2000000007 |
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| HF5413 .W55 Green intentions : | HF5414 .A527 Social marketing in the 21st century / | HF5414 .B76 Influencer marketing : | HF5414 .K67 Social marketing : | HF5415 .A53 Free : | HF5415 .B42887 Sustainability marketing : | HF5415 .B7725 Apples, insights and mad inventors : |
Includes bibliographical references (p. 403-427) and indexes.
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