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So what? : how to communicate what really matters to your audience / Mark Magnacca.

By: Magnacca, Mark, 1969-Material type: TextTextReference number: 2008054619Publication details: Upper Saddle River, N.J. : FT Press, c2009. Description: xii, 147 p. ; 21 cmISBN: 9780137158263; 0137158262Subject(s): Business communication | Interpersonal communicationDDC classification: 808.5/1 LOC classification: HF5718 | .M34 2009
Contents:
What you need to know in 850 words -- Change your thinking, change your life -- How I learned to think this way- you can, too! -- Your world view-making the invisible visible -- What's in it for them? -- Who you always wanted to be-yourself -- Winging it versus orchestration -- Getting your audience engaged -- Tie a string around your finger -- Getting from where you are to where you want to be.
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Item type Current library Class number Copy number Status Date due Barcode Item reservations
Book Book Main Library General Shelves HF5718 .M34 (Browse shelf(Opens below)) 1 Available 2000000289
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Includes index.

What you need to know in 850 words -- Change your thinking, change your life -- How I learned to think this way- you can, too! -- Your world view-making the invisible visible -- What's in it for them? -- Who you always wanted to be-yourself -- Winging it versus orchestration -- Getting your audience engaged -- Tie a string around your finger -- Getting from where you are to where you want to be.

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