The sponsorship seeker's toolkit / Kim Skildum-Reid & Anne-Marie Grey.
Material type: TextReference number:0070138605Publication details: Boston, [Mass.] ; London : McGraw-Hill, 2008. Edition: 3rd edDescription: xix, 235 p. : ill. ; 25 cm. + 1 computer optical discISBN: 9780070138605; 0070138605Subject(s): Corporate sponsorship | Fundraising -- Management | Marketing -- ManagementDDC classification: 658.1'5224 LOC classification: HD59.35 | .S55 2008Item type | Current library | Class number | Copy number | Status | Date due | Barcode | Item reservations | |
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Book | Main Library General Shelves | HD59.35 .S55 (Browse shelf(Opens below)) | 1 | Available | 2000001940 |
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HD59.2 .G75 New strategies for reputation management : | HD59.2 .H38 Taking brand initiative : | HD59.2 .K34 Effective apology : | HD59.35 .S55 The sponsorship seeker's toolkit / | HD59.5 .R44 Risk issues and crisis management in public relations : | HD60 .A22 The A to Z of corporate social responsibility : | HD60 .B53 Positively responsible : |
Previous ed.: 2003.
CD-ROM.
Includes bibliographical references and index.
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