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Statistics for marketing and consumer research / Mario Mazzocchi.
Material type:
TextReference number:cou00221298 Publication details: Los Angeles : Sage, 2008. Description: xviii, 412 p. : ill. ; 25 cmISBN: 9781412911221; 1412911222Subject(s): Marketing research -- Statistical methods | Consumers -- Research -- Statistical methodsDDC classification: 658.83 LOC classification: HF5415.2 | .M3817 2008
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Main Library General Shelves | HF5415.2 .M3817 (Browse shelf(Opens below)) | 1 | Available | 2000001479 |
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| HF5415.2 .K36 Qualitative research : | HF5415.2 .M3538 Market research best practice : | HF5415.2 .M35543 Key marketing metrics : | HF5415.2 .M3817 Statistics for marketing and consumer research / | HF5415.2 .M382 Marketing research. | HF5415.2 .M3827 The practice of market research : | HF5415.2 .R345 Listening to the voice of the market : |
Includes bibliographical references (p. [387]-398) and index.
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