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Strategic marketing.

By: Cravens, David WContributor(s): Piercy, NigelMaterial type: TextTextReference number:0071263357Publication details: Boston, [Mass.] ; London : McGraw-Hill, 2008. Edition: 9th ed. / David W. Cravens, Nigel F. PiercyDescription: xv, 784 p. : ill., maps ; 26 cmISBN: 9780071263351; 0071263357Subject(s): Marketing -- Management | Strategic planning | Marketing -- Management -- Case studiesDDC classification: 658.8'02 LOC classification: HF5415.135 | .C72 2008
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Item type Current library Class number Copy number Status Date due Barcode Item reservations
Book Book Main Library General Shelves HF5415.135 .C72 (Browse shelf(Opens below)) 1 Available 2000000447
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Previous ed.: 2006.

Includes bibliographical references and index.

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