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The strategy and tactics of pricing : a guide to growing more profitably.
Material type:
TextReference number:0132546132Publication details: Boston, [Mass.] ; London : Pearson, c2011. Edition: 5th ed., International ed. / Thomas T. Nagle, John E. Hogan, Joseph ZaleDescription: 350 p. : ill. ; 23 cmISBN: 9780132546133; 0132546132Subject(s): Pricing | Marketing -- Decision makingDDC classification: 658.8'16 LOC classification: HF5416.5 | .N34
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| HF5416.5 .F87 Pricing for profit : | HF5416.5 .H647 Pricing with confidence : | HF5416.5 .I53 Indifference pricing : | HF5416.5 .N34 The strategy and tactics of pricing : | HF5416.5 .S63 Six sigma pricing : | HF5429 .A552 International retailing / | HF5429 .F4973 The retail value chain : |
Previous ed.: 2006.
Includes bibliographical references and index.
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