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Twitter marketing : an hour a day / Hollis Thomases.
Material type:
TextReference number:cou100000687Publication details: Indianapolis, Ind. : Wiley, 2010. Description: xxiii, 478 p. : ill. ; 24 cmISBN: 9780470562260; 0470562269Subject(s): Twitter | Internet marketing | Business communication | Online social networksDDC classification: 658.8/72 LOC classification: HF5415.1265 | .T53 2010
Contents:
Understand Twitter -- Who's using Twitter for what? -- Twitter, the multi-purpose platform -- Week 1: get on Twitter -- Week 2: find and attract followers -- Week 3: use Twitter search and other tools to improve your experience -- Week 4: track and monitor what Twitter generates for you -- Week 5: develop a successful Twitter strategy -- Week 6: establish goals and get corporate buy in -- Week 7: get your brand started on Twitter -- Week 8: monitor, measure, and valuate -- Week 9: institutionalize maintenance -- Week 10: prepare for crisis management -- Week 11: develop a direct response promotion for Twitter.
| Item type | Current library | Class number | Copy number | Status | Date due | Barcode | Item reservations | |
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Main Library General Shelves | HF5415.1265 .T53 (Browse shelf(Opens below)) | 1 | Available | 2000001438 |
Total reservations: 0
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| HF5415.1265 .S393 The new rules of marketing and PR : | HF5415.1265 .S433 How to win sales & influence spiders : | HF5415.1265 .S77 E-marketing / | HF5415.1265 .T53 Twitter marketing : | HF5415.1265 .W43 Marketing to the social web : | HF5415.1265 .Z56 Web marketing for dummies / | HF5415.127 .C53 Boomer marketing : |
Includes index.
Understand Twitter -- Who's using Twitter for what? -- Twitter, the multi-purpose platform -- Week 1: get on Twitter -- Week 2: find and attract followers -- Week 3: use Twitter search and other tools to improve your experience -- Week 4: track and monitor what Twitter generates for you -- Week 5: develop a successful Twitter strategy -- Week 6: establish goals and get corporate buy in -- Week 7: get your brand started on Twitter -- Week 8: monitor, measure, and valuate -- Week 9: institutionalize maintenance -- Week 10: prepare for crisis management -- Week 11: develop a direct response promotion for Twitter.
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