TY  - BOOK
AU  - Bucklin,Louis P.
TI  - Productivity in marketing
SN  - 0877571201
AV  - HF5415.13 .B77
PY  - 1979///]
CY  - Chicago
PB  - American Marketing Association
KW  - Marketing
KW  - Management
KW  - Labor productivity
N1  - Includes bibliographical references
ER  -