TY  - BOOK
ED  - Advertising Research Foundation.
TI  - Project Payout: a review and appraisal of the pilot study in Milgram's store #40
PY  - 1980///
CY  - [New York]
PB  - The Council
KW  - Advertising
KW  - Grocery trade
KW  - Food
KW  - Consumers
KW  - United States
KW  - Research
ER  -