TY  - BOOK
AU  - Jacoby,Jacob
AU  - Hoyer,Wayne D.
AU  - Sheluga,David A.
ED  - A.A.A.A. Education Foundation, Inc.
TI  - The miscomprehension of televised communications,
PY  - 1980///
CY  - New York
PB  - The Educational Foundation of the American Association of Advertising Agencies
KW  - Content analysis (Communication)
KW  - Advertising
KW  - Social aspects
KW  - Mass media
KW  - Television viewers
KW  - United States
N1  - Research sponsored by the A.A.A.A. Educational Foundation
ER  -