TY  - ADVS
AU  - Sevareid,Eric
AU  - Holcomb,Russ
AU  - Baker,Peter
AU  - Henry,Louise
AU  - Espar,David
ED  - WGBH (Television station : Boston, Mass.)
TI  - Enterprise
AV  - HD9940 
PY  - 1981///
CY  - New York, NY
PB  - Learning Corporation of America
KW  - Levi Strauss and Company
KW  - Clothing trade
KW  - United States
KW  - Business
KW  - Case studies
N1  - Originally broadcast on the television program entitled: Enterprise; Intended audience: College students and adults; Producer, Louise Henry ; director, David Espar ; writers, Peter Baker, Louise Henry, David Espar ; graphics and music, Gene Mackles ; camera, Robert Moore ; advisor, Stephen Greyser; Host, Eric Sevareid ; narrator, Russ Holcomb
N2  - Tells how the Levi Strauss Company sought to move beyond jeans to "Levi tailored classics," a market-opening attempt that encountered problems in a fast-changing marketplace
ER  -