TY  - BOOK
AU  - Hallberg, Garth
AU  - Ogilvy, David
TI  - All Consumers Are Not Created Equal
SN  - 0471120049
AV  - HF5415.126 
PY  - 1995///
CY  - New York
PB  - John Wiley and Sons Ltd
KW  - Database marketing
KW  - Direct marketing - Data processing
KW  - Brand loyalty
KW  - Marketing
KW  - Consumer behavior
N1  - BookData Record
ER  -