TY  - BOOK
AU  - Mercer, David (Open Business School)
TI  - Marketing
SN  - 0631196382
AV  - HF5415.13 
PY  - 1995///
CY  - Oxford
PB  - Blackwell Publishers
KW  - Marketing - Management
KW  - Marketing
N1  - BookData Record
ER  -