TY  - BOOK
AU  - Lister, Gwyneth J. (University of San Francisco, USA)
TI  - Building Your Direct Mail Campaign
SN  - 0787955299
AV  - HG177.L57 
PY  - 2001///
CY  - Chichester
PB  - John Wiley and Sons Ltd
KW  - Direct-mail fund raising
N1  - BookData Record
ER  -