TY  - BOOK
AU  - Boone, Louis (University of South Alabama, USA)
AU  - Kurtz, David (University of Arkansas, USA)
TI  - Contemporary Marketing
SN  - 0030314038
AV  - HF5415.B53 
PY  - 2000///
CY  - London
PB  - Thomson Learning
KW  - Marketing
N1  - BookData Record
ER  -