TY  - BOOK
AU  - Beck-Burridge, Martin (Director of Automotive Studies and Senior Lecturer in International Business, Henley Management College)
TI  - Sports Sponsorship and Brand Development
SN  - 0333925408
AV  - GV716.B43 
PY  - 2001///
CY  - London/Basingstoke
PB  - Palgrave Macmillan
KW  - Sports sponsorship
KW  - Automobile racing - Economic aspects
KW  - Automobiles - Marketing
N1  - BookData Record
ER  -