TY  - BOOK
AU  - Goldenberg, Jacob
AU  - Mazursky, David (both of the Hebrew University of Jerusalem, Israel)
TI  - Creativity in Product Innovation
SN  - 0521800897
AV  - HF5415.15. 
PY  - 2002///
CY  - Cambridge
PB  - Cambridge University Press
KW  - Product management
KW  - Marketing - Management
N1  - BookData Record
ER  -