TY  - BOOK
AU  - Michman,Ronald D.
AU  - Mazze,Edward M.
TI  - The affluent consumer: marketing and selling the luxury lifestyle 
SN  - 9780275992828
AV  - HF5415.33.U6 M53 2006
U1  - 658.8/343 22
PY  - 2006///
CY  - Westport, Conn.
PB  - Praeger Publishers
KW  - Affluent consumers
KW  - United States
KW  - Luxuries
KW  - Marketing
KW  - Target marketing
N1  - Includes bibliographical references (p. [175]-185) and index; Wealth in America -- Bridging the gap -- When good is not good enough -- Changing economic dimensions -- The affluent all-American consumer -- Affluent groups and aspirations -- Segmenting the affluent market -- Upscale strategies are not a panacea -- Redefining affluent consumer lifestyles -- Myths, realities and predictions
UR  - http://www.loc.gov/catdir/toc/ecip0616/2006021766.html
ER  -