TY  - BOOK
AU  - Keller,Kevin Lane
TI  - Best practice cases in branding: lessons from the world's strongest brands 
SN  - 9780131888654
AV  - HD69.B7 K445 2008
U1  - 658.827 22
PY  - 2008///
CY  - Upper Saddle River, N.J.
PB  - Pearson/Prentice-Hall
KW  - Brand name products
KW  - Management
KW  - Case studies
N1  - Includes bibliographical references
ER  -