TY  - BOOK
AU  - Chaston,Ian
TI  - Boomer marketing: selling to a recession resistant market 
SN  - 9780415489638
AV  - HF5415.127 .C53 2009
U1  - 658.8/04 22
PY  - 2009///
CY  - London : New York
PB  - Routledge
KW  - Market segmentation
KW  - United States
KW  - Target marketing
KW  - Middle-aged consumers
KW  - Baby boom generation
N1  - Includes bibliographical references and index; Financially attractive markets -- Opportunity research -- Market assessment -- Internal capability -- Customer identification -- Strategy -- Innovation -- Promotion -- Pricing and distribution -- Health and beauty -- B2B marketing -- 21st Century 'Es'
ER  -