TY  - BOOK
AU  - Pringle,Hamish
AU  - Field,Peter
TI  - Brand immortality: how brands can live long and prosper 
SN  - 9780749449285
AV  - HD69.B7 .P749 2008
U1  - 658.8/27 22
PY  - 2008///
CY  - London, Philadelphia
PB  - Kogan Page
KW  - Brand name products
KW  - Branding (Marketing)
N1  - Includes bibliographical references (p. [304]-310) and index
UR  - http://www.loc.gov/catdir/enhancements/fy0905/2008022897-b.html
UR  - http://www.loc.gov/catdir/enhancements/fy0905/2008022897-d.html
UR  - http://www.loc.gov/catdir/enhancements/fy0905/2008022897-t.html
ER  -