TY  - BOOK
AU  - Ind,Nicholas
AU  - Bjerke,Rune
TI  - Branding governance: a participatory approach to the brand building process 
SN  - 9780470030752
AV  - HD69.B7 I527 2007
U1  - 658.827 22
PY  - 2007///
CY  - Chichester, [England], New York
PB  - John Wiley
KW  - Brand name products
KW  - Product management
KW  - Strategic planning
KW  - Employee participation
N1  - Includes bibliographical references and index
ER  -