TY  - BOOK
AU  - Fiorini,Michele
AU  - Titterton,Garry
TI  - Brand storming: managing brands in the era of complexity 
SN  - 9780230222434
AV  - HD69.B7 F56 2009
U1  - 658.827 22
PY  - 2009///
CY  - Basingstoke, New York
PB  - Palgrave Macmillan
KW  - Brand name products
KW  - Management
KW  - Branding (Marketing)
N1  - Originally published in Italian. Perugia : Motlcchi, 2007; Includes bibliography (p. 210-214) and index
ER  -