TY  - BOOK
AU  - Walker,Rob
TI  - Buying in: what we buy and who we are 
SN  - 9780812974096
AV  - HF5415.1255 .W35 2008
U1  - 658.827 22
PY  - 2008///
CY  - New York
PB  - Random House
KW  - Branding (Marketing)
KW  - United States
KW  - Brand name products
N1  - Includes bibliographical references (p. [265]-291) and index
ER  -