TY  - BOOK
AU  - Allen,Lawrence L.
TI  - Chocolate fortunes: the battle for the hearts, minds, and wallets of China's consumers 
SN  - 9780814414323
AV  - HD9200.C42 A45 2010
U1  - 338.4/7663920951 22
PY  - 2010///
CY  - New York
PB  - American Management Association
KW  - Chocolate industry
KW  - China
KW  - History
KW  - Chocolate candy
N1  - Includes bibliographical references and index; Introduction : one country, three centuries -- China and chocolate : East meets West -- Ferrero Rocher : accidental hero -- Cadbury : one billion consumers -- Hershey : back to basics -- Nestlé : China's chocolate war sideshow -- Mars : a well-regulated militia -- Going the distance : China's 10K chocolate race
ER  -