TY  - BOOK
AU  - Fisher-Buttinger,Claudia
AU  - Vallaster,Christine
TI  - Connective branding: building brand equity in a demanding world 
SN  - 9780470512401
AV  - HD69.B7 F57 2008
U1  - 658.827 22
PY  - 2008///
CY  - Chichester, Hoboken, NJ
PB  - Wiley
KW  - Brand name products
KW  - Management
KW  - Valuation
KW  - Branding (Marketing)
KW  - Corporate image
N1  - Includes bibliographical references and index
ER  -