TY  - BOOK
AU  - Cova,Bernard
AU  - Kozinets,Robert
AU  - Shankar,Avi
TI  - Consumer tribes
SN  - 9780750680240
AV  - HF5415.32 .C65926 2007
U1  - 658.8342 22
PY  - 2007///
CY  - Oxford
PB  - Butterworth-Heinemann
KW  - Market segmentation
KW  - Consumer behavior
N1  - Includes bibliographical references and index
ER  -