TY  - BOOK
AU  - Napier,Nancy K.
AU  - Nilsson,Mikael
TI  - The creative discipline: mastering the art and science of innovation 
SN  - 9780275998844
AV  - HD53 .N365 2008
U1  - 658.4/063 22
PY  - 2008///
CY  - Westport, Conn.
PB  - Praeger
KW  - Creative ability in business
KW  - Technological innovations
N1  - Includes bibliographical references and index; Creativity myopia -- Three disciplines and three "aces" : right now, right for now -- Within-discipline thinking : mastery for creativity -- Out-of-discipline thinking -- Disciplined process -- Faces : the agents who make creativity happen -- Places : spatial and social architectures -- Traces : creating magic in organizations -- Creativity and innovation as competitive advantages : moving target?
ER  -