TY - BOOK AU - Jones,Susan K. TI - Creative strategy in direct & interactive marketing SN - 9781933199023 AV - HF5415.126 .J66 2006 U1 - 658.84 22 PY - 2006/// CY - Evanston, Ill. PB - Racom Communications KW - Direct marketing N1 - Previous ed. has title: Creative strategy in direct marketing; Includes bibliographical references (p. 372-376) and index ER -