TY  - BOOK
AU  - Jackson,Steve
TI  - Cult of analytics: driving online marketing strategies using web analytics
T2  - Emarketing essentials
SN  - 9781856176118
AV  - HF5415.1265 .J23 2009
U1  - 658.872 22
PY  - 2009///
CY  - Amsterdam, Boston
PB  - Elsevier/Butterworth-Heinmann
KW  - Internet marketing
KW  - Web usage mining
N1  - Includes index
ER  -