TY  - BOOK
AU  - Little,Steven S.
TI  - Duck and (re)cover: the embattled business owner's guide to survival and growth 
SN  - 9780470504901
AV  - HD58.9 .L58 2009
U1  - 658 22
PY  - 2009///
CY  - Hoboken, N.J.
PB  - John Wiley & Sons
KW  - Organizational effectiveness
KW  - Organizational change
KW  - Marketing
KW  - Success in business
KW  - Management
N1  - Includes index; Introduction : stark realities --  What is your reality? -- Triage and tourniquets -- All hail the cash king -- Keep your customers -- Plan for action -- TRUST and your people -- Enlist outside expertise -- Maintain your marketing -- Price for profit -- Get out of your bunker -- Fill market vacuums -- Partner for profit -- Pursue potential acquisitions -- Put better tools to work -- Green is growing -- Catch a falling star -- Train the talented -- Revisit the rules
ER  -