TY - BOOK AU - Ubel,Peter A. TI - Free market madness: why human nature is at odds with economics--and why it matters SN - 9781422126097 AV - HB95 .U24 2009 U1 - 330.12/2 22 PY - 2009/// CY - Boston, Mass. PB - Harvard Business Press KW - Free enterprise KW - Economics KW - Human behavior N1 - Includes bibliographical references (p. 227-240) and index; Maximizing our best interests by expanding our waistlines? -- The rise of behavioral economics and soft paternalism -- Unconscious appetites and expanding waistlines -- Irrationality at home, office, and hospital UR - http://www.loc.gov/catdir/toc/ecip0823/2008029735.html ER -