TY  - BOOK
AU  - Hollis,Nigel
TI  - The global brand: how to create and develop lasting brand value in the world market 
SN  - 9780230606227
AV  - HD69.B7 H646 2008
U1  - 658.8/27 22
PY  - 2008///
CY  - New York, NY
PB  - Palgrave Macmillan
KW  - Brand name products
KW  - Branding (Marketing)
N1  - Includes bibliographical references (p. 239-246) and index
UR  - http://www.loc.gov/catdir/enhancements/fy0828/2008009927-b.html
UR  - http://www.loc.gov/catdir/enhancements/fy0828/2008009927-d.html
UR  - http://www.loc.gov/catdir/toc/fy0903/2008009927.html
ER  -